Direct mail

Direct mail advertising is the process of sending offers or promotions by mail to current customers or other consumers.  Direct mail includes a wide variety of marketing materials, including brochures, catalogs, postcards, newsletters and sales letters. Large corporations know that direct mail advertising is one of the most effective and profitable ways to reach out to new and existing clients. 


The advantages of direct mail advertising are:

  1. Highly Targeted. You as an advertiser can choose who is going to receive the message you are sending. 
  2. Highly Measurable.  A company can easily measure the results of one or multiple direct mail campaigns. This can largely be accomplished by keying the coupon used in a direct mail campaign, using call-tracking, website tracking and other methods.
  3. Cost Effective. Companies can easily design colorful or eye appealing brochures with their computers and desktop software and have thousands of copies printed affordably by a print vendor. Depending on the vendor the design can be complementary to a client. 
  4. Highly Flexible. Advertisers can include as much information as they want on the printed piece. The information and design can be changed after each mailing. 


Unlike other forms of advertising, in which you are never sure who is getting your message, direct mail lets you communicate one-on-one with your target audience. That allows you to control who receives your message, when it is delivered, what is in the envelope and how many people you reach. 


Contact MLP Marketing Specialists today for a complementary consultation. Call (719) 496-8723.

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